The Committee for Advertising Practice, the British version of the Advertising Code Foundation, has imposed new rules on gambling advertisements in the UK. The new rules ban all forms of marketing that have a strong appeal to young people. This includes the use of footballers in UK gambling adverts, as minors are within reach. Specifically, it states that elite footballers and footballers with significant followings under the age of 18 on social media should not be used in UK betting adverts.
top footballers to be used in gambling adverts
From 1 October 2022, it will no longer be permitted to use top footballers in gambling adverts. This was announced by the British Committee for Advertising Practice in a number of new rules that will apply to gambling advertisers.
The CAP noted that sports have a great appeal to young people. Therefore, the British Advertising Code Foundation deemed it necessary to adjust the rules.
In the new situation that will apply from 1 October, providers must ensure that all marketing expressions for gambling do not have a strong appeal to children or young people. Especially not by reflecting or being associated with youth culture. This means that any ad that can be considered popular with young people can be banned. So even if this ad is popular among adults.